1870s Porn, Hurricane Katrina & Modern day Witch from Haslemere

 

So its been a week a exhibiting at Ideal Home Show & the team at Special2Us have been meeting clients, assailed by stories, interacting with strangers & “sorting out stuff”

This morning our first visitor spotted a 1938 picture of the MD’s mother, ventured the information that his grandmother was called Edith & predicted that he would never marry Shenia Twain (all three accurate?)… then told us she didn’t need to scan or store her pictures (the core business of Special2Us) as she had everything in her head & through messages into her heart.

An hour later, a lady told us she had no history and nor did her family, every single possession that she and all of her relations had lost every scrap of every thing they owned & had amassed over generations had been destroyed by flood & fire (reasons to keep precious information “on the cloud”) caused by a meteoric hurricane. We cried with & for her – then – she told us in the most upbeat way she intended to live life to the max from now on & to tell her children that all the photos of her affair with the King of Tonga had been destroyed… she thought a bit more and said that was probably a bit far fetched as an imagined history & she’d invent something more believable for them to be amused about.

Arguably the most intriguing story was a man & his wife who came to the stand & told us about how his photos were his “pension plan”… he needed us to scan the old pictures he had found in 1977 when he was an apprentice electrician whilst clearing out an Anderson Shelter. The pictures in question were 1870s “Exotic” images of ladies in Hyde Park (wearing only garters). They’d been verified & dated by a London auctioneer who had said they were too graphic to list in their catalogue but he should keep them & sell them when he wanted a reasonable sum at the end of his working career.

Marketing Collateral: humbugs to create conversations

What have we learned from the last week? We may be a digital services organisation but meeting our clients “face to face” has given us invaluable insights into who they really are. Personal contact and face-to-face relationships help us understand what they want, what they need and what functionalities are “really” important to them rather than the metrics we can read from web analytics. And as an aside, a good dose of “who are we, who are you” is a great way of generating ideas for strategic & tactical marketing….

(Oh and if one happens to meet a modern day witch, don’t let them shatter one’s aspirations!).

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