Morning spent at #CampusLondon with #MumsNet listening to the wisdom & advice of Justine Roberts. ParentTech an area far less talked about than “I’ve got a great idea for an app about clubs & music” – a conversation so often heard from prospective entrepreneurs.

Exciting to hear how the community of members created the focus & direction … and determined the type of management team growth – a far cry form what could have happened had early funding pre dom com crash could shaped where MumsNet might have gone

Perhaps we are now entering an era where age-specific or social-demographic driven technology will start to become the key focus for start-ups rather than niche hobbies or individuals’ activities?

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